New Cessna Ad Campaign

I saw this press release covered in the WSJ  the other as I sat in the (way) back of a UA 767.  Fortunately we were headed someplace good, but as I sat sandwiched in between my kids, their DVD players and peanut butter sandwiches, I chuckled at how far away I was at that moment from the cabin comfort of a Citation X.  Still, I’ve got to hand it to Cessna for going for it.  The recent political firestorm and populist blowup over private aviation is really unfortunate, and one aspect of the GA story that is not yet told is of the time and dollars saved through the use of airplanes as a business tool.

Bravo to Cessna for taking a bold stand in a tough time.  I hope the ad campaign works, but I must say these economic headwinds may be just too much to pull the private jet market out of the tailspin it’s in any time soon.

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