Netjets in NYTimes

Interesting read here on NYTimes about the turnaround at NetJets.  It will be interesting to see how the industry leader decides to curtail cost and keep the luxury image.  NetJets prides itself (and succeeds) on being tops in customer service.  We’ve seen at other consumer brand examples (Southwest, JetBlue, Starbucks) that good employee morale is usually responsible for great customer service.  Some ominous signs in the article about morale . . .

Lessons here for the entire fractional market. Also note toward the end that approx 10% of the fleet of 800 will shortly be sold off.

Explore posts in the same categories: Aircraft, Industry, Media

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